(WXYZ) - The state of Michigan is rolling out a new summer regional ad campaign under the Pure Michigan banner.
The television and radio ads will air in key regional markets throughout the Great Lakes region through June.
The national campaign was announced in March and features partnerships with Ann Arbor, Grand Rapids, Mackinac Island, The Henry Ford and Traverse City.
This regional campaign will feature advertising partnerships with the following communities and organizations.
The regional campaign will feature radio ads highlighting the state's golfing, road trips, fishing and beaches. They will run in Illinois, Indiana, Ohio, Wisconsin and Missouri.
An in-state campaign will feature partnerships with the Air Zoo, Harbor Springs, Lansing, Marquette, Michigan's Adventure and Michigan Agriculture. These ads will run in Detroit, Flint, Kalamazoo, Lansing, Grand Rapids, Saginaw and Traverse City.