(WXYZ) - The state of Michigan is rolling out a new summer regional ad campaign under the Pure Michigan banner.
The television and radio ads will air in key regional markets throughout the Great Lakes region through June.
The national campaign
was announced in March and features partnerships with Ann Arbor, Grand Rapids, Mackinac Island, The Henry Ford and Traverse City.
This regional campaign will feature advertising partnerships with the following communities and organizations.
The regional campaign will feature radio ads highlighting the state's golfing, road trips, fishing and beaches. They will run in Illinois, Indiana, Ohio, Wisconsin and Missouri.
The golfing ads are called
Games on the Grass and
First Tee. The road trip ad is call
Road Trip. The fishing ad is called
Catch Up and the beach ad is called
An in-state campaign will feature partnerships with the Air Zoo, Harbor Springs, Lansing, Marquette, Michigan's Adventure and Michigan Agriculture. These ads will run in Detroit, Flint, Kalamazoo, Lansing, Grand Rapids, Saginaw and Traverse City.