A Burger King sign hangs outside a restaurant as reports indicate the company may be considering a sale of itself on September 1, 2010 in Miami, Florida. Burger King is the second-largest hamburger chain in the United States. (Photo by Joe…
Photographer: Photo by Joe Raedle/Getty Images
The Home of the Whopper is about to become the home of the latte.
Burger King will announce plans for a massive upgrade of its coffee platform which will double the number of coffee beverages it currently sells to 10 in partnership with Seattle's Best Coffee.
The move -- reminiscent of what McDonald's did years ago by launching McCafes to compete with Starbucks -- comes at a time the number of U.S. specialty coffee servings (such as latte and cappuccino) jumped a robust 6% last year, three times that of regular coffee, reports research firm NPD Group.
There's enormous profit in sales of soft drinks and coffee beverages. And with soft-drink sales on a steady decline, restaurants increasingly are relying on coffee product sales for profits.
Beginning this week, BK is replacing its current brewed coffee with a smoother Seattle's Best blend. It also will have a new decaf and a new hot chocolate.
The chain will also roll out four new $1.49 iced coffees: plain, vanilla, mocha and caramel. And it will roll out four lattes -- $2.29 for small and $3.49 for large -- in those same four flavors. The latte rollout begins in March. The chain is also considering selling cappuccinos down the road.
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