Madonna launching new song Friday before big Super Bowl performance
Song and video premiere simultaneously worldwide
Madonna attends the 'W.E.' premiere at the Palazzo Del Cinema during the 68th Venice Film Festival on September 1, 2011 in Venice, Italy.
Photographer: Getty Images
Posted: 02/03/2012
(WXYZ) - Michigan's "Material Girl" is involved in another blockbuster.
Radio giant Clear Channel premiered Madonna's new single on 95 of its stations, simultaneously, worldwide. The song is called "Give Me All Your Luvin" and is one of four that Madonna will perform during halftime at the Super Bowl.
Madonna is considered a marketing genius. Clear Channel owns 850 stations worldwide.
The song also debuted on Clear Channel's on-line platforms and video billboards. The company estimates that the video and music will reach 150 million people in the U.S., France, Spain, Singapore, and United Kingdom.
The 53 year old singer's new album titled "MDNA" is scheduled to be released in March.
WATCH THE VIDEO FOR THE SONG IN THE VIDEO PLAYER BELOW
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