Ford unveils the 2011 Explorer.

DEARBORN, Mich. (WXYZ) - Ford Motor Company introduced its all new Explorer model at its Dearborn headquarters Monday and in other major cities across the country through an aggressive social media campaign.

Ford Vice President of Global Product Development, Derrick Kuzak, says the 2011 vehicle is "the Explorer that changes everything."

The new Explorer is built on a car platform with improved fuel efficiency over current SUV models.

"The all-new Explorer will deliver today's SUV buyers the attributes they really want and value, and a few they might not have dreamed of," said Mark Fields, Ford President of the Americas.

The Explorer will be built in Chicago. It is expected to arrive in dealer showrooms by the end of this year.

Ford has yet to announce pricing for the vehicle.