Ford releases new 'Warriors in Pink" campaign

(WXYZ) - Ford is back with its "Warriors in Pink" campaign to raise money to fight breast cancer. This year, Ford is honoring 11 survivors as "Models of Courage." One of the people selected is Irma Slimko of Grosse Ile, Michigan.

“The Ford Warriors in Pink campaign recognizes the strength and courage it takes to deal with
the daily challenges of fighting breast cancer,” said Tracy Magee, Ford’s primary brand
experiential manager. “We are so thrilled to highlight these inspirational women and men as our
Models of Courage. We hope their personal stories and experiences with breast cancer will help
raise awareness and serve to inspire those on the front lines battling breast cancer.”

In the last 18 years, Ford has raised $115 million to fight breast cancer.

Items likes hoodies, scarves, ties and shirts are available at FordCares.com .

Supporters can learn more about the survivors being featured in this years campaign on the Ford Warriors in Pink Facebook page, under Models of Courage.