General Motors announces big push for Cadillac in China

GM to build Cadillac XTS in China


Photographer: WXYZ
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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Posted: 04/23/2012

(WXYZ) - General Motors is hoping Cadillac can duplicate the success the company  has had in China with its Buick and Chevrolet brands. General Motors' CEO Dan Akerson announced at the Beijing Auto Show, that it will build Cadillacs, in China,  to meet the growing demand for luxury vehicles.  According to Akerson, the new XTS will be built in China. He also says that China will get the ELR extended range electric vehicle, at some point in the future.

The average luxury buyer in China is 35 years old, much younger than the average luxury buyer in America. GM sees this as a key opportunity to grow the brand, in the world's fastest growing market. 

GM is already the largest American automaker operating in China. Ford recently announced additional factories for China as it tries to catch up. Chrysler has no presence yet, but CEO Sergio Marchionne says that is a goal for the future.

GM sold more cars in China last year than it did in America. GM also unveiled the two 'Youth Concepts' in China, that originally debuted at the North American International Auto Show. The company is trying to test the popularity of the small vehicles called the Code 130 R, and the Tru 140 S. The cars are designed to attract  young car buyers world wide. 

Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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