GM won't run Super Bowl ads
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Posted: 05/18/2012
DETROIT (WXYZ) - General Motors has issued a statement indicating that the automaker will not be running Super Bowl Ads next year.
Below is the statement issued by the Global Chief Marketing Officer.
"We understand the reach the Super Bowl provides, but with the significant increase in price, we simply can't justify the expense," said GM's Global Chief Marketing Officer Joel Ewanick.
Earlier this week, GM announced it was also pulling its Facebook ads .
Stay with WXYZ.com for updates.
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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