Mopar celebrates 75th birthday with four new vehicle customization kits

Mopar president says customization is king

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Photo courtesy of Chrysler.

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Posted: 01/31/2012

(WXYZ) - Chrysler is celebrating the 75th birthday of Mopar by introducing four new vehicle customization kits. Mopar even invited drag racing legend Don "Big Daddy" Garlits to the party to blow out the candles.

Pietro Gorlier, the President and CEO of Mopar, tells Action News  that "customization in king."

Gorlier says "Every family would like to have something unique. Mopar lets you build a one of a kind car."

The new models unveiled today include:

  • Mopar '12  300, a custom Chrysler 300 that comes straight from the factory, able to go from 0-60 in 5 seconds.
  • 2013 Dodge Dart 'GTS 210 Tribute with special hood and detailing.
  • 2012 Fiat 500 sporty Stinger package.
  • 2012 Mopar Jeep Compass True North with aggressive stance and 2" lift.

Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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