Posted: 03/15/2013
(WXYZ) - Imagine taking a test drive of a new vehicle without ever having to step foot in the dealership.
A new concept in car buying is offering just that, and the company has Detroit roots.
You don't even have to deal with the hassle of a high-pressure sales pitch from a car salesman.
Have a product specialist bring a car to your doorstep! Why not test-drive the car from home? You could even buy it without ever stepping foot in the dealership.
The company offering the ultimate in car customer service is Tred and it's taking the driving experience out of the showroom and into your home.
Tred offers the car you want delivered to your doorstep with an educated product specialist that can answer any questions about the vehicle, but never with a sales pitch.
They make their money from Tred, not commission from a dealer.
Currently. Seattle is the test market for the car concierge service, but it's getting a lot of help from the Motor City.
7 Action News has learned former GM CEO Rick Wagoner is an early investor. Some of the product specialists delivering the test drives to prospective buyers served the same role on Detroit's auto show floor.
Tred CEO Grant Feek says they are laser-focused on the Seattle market, but they are considering bringing the service to Detroit.
Tred is still developing the experience and is currently absorbing all the costs, but hopes it will be offered as a free service to the car buyer.
Right now, they charge the customer $100 if they don't buy a car within six months.
Copyright 2013 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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