Restoration Hardware creates 700 page catalog

(WXYZ) - Retail these days is all about smart phones and tablets. Stores are launching apps, holding sale through facebook and going digital for everything.

Restoration Hardware is bucking the trend and staying low tech. The store is mailing out a 700 page catalog to millions of homes right now, along with a smaller companion catalog.  The store wants its epic catalog to make a statement, and become a living room coffee table book that people flip through all year long.
           
But 3-pound book is causing controversy in environmental circles. The social action website change.org has launched a petition drive urging the store to limit the mailing.

Restoration Hardware, however, points out it is made from recycled paper and does not kill trees.