Posted: 03/08/2011
DETROIT (WXYZ) - Ever wanted to yell,"Roadtrip!" and really mean it? Some local adventure-seekers are about to find out what it's all about.
They are participating in the 2011 Chevy South By Southwest Roadtrip Challenge—or as the tech-savvy followers know, #ChevySXSW—which will take them across the U.S.
The teams will use OnStar technologies as they drive Chevy vehicles to the SXSW conference in Austin, Texas. Along the way they will face a series of 11 challenges.
This is the second year Chevy has pitted teams against each other to vy for roadtrip bragging rights. Last year there were eight teams.
For this year's 3-day journey, there are ten teams. Two of them are from Canada. Two other teams are from Detroit.
One of those Detroit teams is Team Motown (follow on twitter @motownsxsw) . Captain Nikki Stephan is a PR and social media strategist at Identity PR. She claims on the sxsw.com web site that she “can’t sit still,” so it will be interesting to see how she fares in the big race.
The other Detroit team is Team High Five (follow on twitter @highfivesxsw). That team's captain is Bobby Mercader, a social media coordinator for Furniture Crate in Detroit.
The sxsw.com web site says "He can look forward to feeding his Foursquare addiction throughout his trek through the U.S."
Using OnStar the teams will not only receive instructions for the trip, but they'll also post updates through social media channels and download directions to their next destination.
They will also test out next -generation OnStar technologies such as OnStar Voice Communications App for Android mobile phones.
The app allows drivers to send and receive texts and tweets using only their voices.
On top of the challenges the ten teams will have to overcome, they will also be helping the community.
This year each team raised money for the nonprofit Adopt-a-Classroom.
Copyright 2011 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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