Clint Eastwood to star in Chrysler Super Bowl commercial
(Photo by Frazer Harrison/ Getty Images for AFI)
Copyright Getty Images
Posted: 02/03/2012
(WXYZ) - Chrysler's 2011 Super Bowl commercial will be one Detroiters and the auto industry will remember for years and decades to come.
Eminem's famous words, "This is the Motor City, and this is what we do," and Chrysler's tagline "Imported from Detroit," will be phrases that will continue to be repeated over and over.
However, this year Chrysler is heading in a different direction.
The automaker's Super Bowl ad is expected to feature the gritty, tough-talking Clint Eastwood. The legendary actor is expected to give a so-called pep talk to the country.
One thing Chrysler will not be changing is the length of its commercial. The car company still plans to air a two-minute spot with Eastwood during the broadcast of Sunday's big game.
Ads aren't cheap for Super Bowl XLVI. A 30-second spot is expected to cost advertisers $3.5 Million.
But, Chrysler hopes Clint Eastwood can make its day, just like Eminem did last year.
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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