(WXYZ) - Ford Motor Company announced on Monday at the 2013 International CES that it will allow developers to create apps specifically for their in-car entertainment interface.
The reveal makes them the first automaker in the world to launch such a program, giving developers the information and tools to help enhance the driving experience for Ford's customers using their SYNC and AppLink systems.
"The Ford Developer Program marks a dramatic shift in how we will innovate new features and add value to our vehicles throughout the ownership period," said Hau Thai-Tang in a statement. Thai-Tang is the vice president of Engineering for Ford Global Product Development. "Opening the car to developers gives consumers a direct voice and hand in the creation of apps that can help our products remain relevant, up to date and valuable to our customers."