Changes to J.D. Power's Initial Quality Study (IQS) Going Forward

IQS updating content for 2013

(WXYZ) - The J.D. Power & Associates Initial Quality Study is a major automotive announcement each and every year, but the IQS will never be the same.

That's because the ranking service has made two main changes for 2013.

First, the automobile ranking service has updated the content of their survey to better reflect vehicles on the market today and those hitting the road in the coming years. In particular, the safety and quality rankings will now measure new technology offered to consumers, like lane-departure warning, blind-spot monitoring and self-parking systems, voice-recognition and Bluetooth technology.

Second, J.D. Power has changed how they survey customers. For 26 years the IQS was paper-based, mailed to consumers. Now the survey is done online, allowing the survey to ask more specific and detailed questions.

With the above changes, the automakers will receive a more detailed survey to better hep them improve quality and get better feedback on the new technologies automakers are offering in their vehicles.

In turn, customers will get the most up-to-date information regarding quality making for a more informed consumer.

J.D. Power's IQS  measures the problems consumer experience within the first three month of vehicle ownership.

This year's IQS, expected to be released June 19, 2013 will show the full top-to-bottom ranking of all nameplates and the Top Three in each segment and the highest ranked automotive plants in each region.


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