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Detroit Electric car company announces new headquarters and production car to be built in Michigan
12:40 PM, Mar 19, 2013
12:51 PM, Mar 19, 2013
DETROIT (WXYZ) - A name from the early days of Detroit automobile production will be making a comeback later this year.
reborn Detroit Electric has announced that they have signed a long-term lease to place the company's headquarters on the 18th floor of the Fisher Building in Detroit's New Center Area.
The company also plans to start production on the first ever pure electric sports car to be built in Michigan in August. Detroit Electric says they have already picked out a site for its assembly facility.
The company says they expect to create over 180 sales and manufacturing-related jobs over the next 12 months at the facility that, they say, will be able to produce 2,500 sports cars a year.
Detroit Electric says they have spent five years developing their first model, a limited-edition two-seat sports car that will be launched next month in Detroit and unveiled on April 20 at the Shanghai Motor Show. The company also says they will be unveiling a partnership with a "global carmaker" at the show.
Detroit Electric says they plan to have their first model on sale by the end of August 2013. Nothing is known about the car. The company has only released a teaser picture of the upper portion of the body.
Detroit Electric says they are also developing a family of all-electric production cars, including two other high-performance models that they plan on producing in 2014.
The Detroit Electric brand was revived in 2008 by Albert Lam, the former Group CEO of the Lotus Engineering Group and Executive Director of Lotus Cars of England.
Detroit Electric cars were originally produced first by the Anderson Electric Car Company and then the Detroit Electric Car Company from 1907 until 1939. However, the company's heyday was in the 1910s, before improvements in the internal combustion engine made gasoline powered cars more common and inexpensive.
The company eventually filed for bankruptcy and went out of business in 1939.