WATCH: Super Bowl XLVIII big advertisers like Budweiser, Chevy, M&M's, more release ads early
4:29 PM, Jan 28, 2014
11:10 AM, Jan 29, 2014
(WXYZ) - The Big Game may not be until Sunday, but the hype surrounding the commercials is already at a fever pitch.
With an estimated cost of $4 million per 30 second commercial, the stakes are high for every company that advertises during the game. So, it's no surprise that they're already pumping up the excitement.
While some companies have already released their Super Bowl commercials, others have only released teasers for the commercials that will air Sunday.
In Chevy's commercial for the 2015 Silverado HD, Hot Chocolate's hit song "You Sexy Thing" is playing in the background as a lovesick bull is transported by the truck to a ranch where he meets his love interests.
This commercial will tug on your heart strings, as a puppy escapes from a fence and develops a friendship with the a famous Clydesdale. After the puppy is adopted, all of the Clydesdales break free to stop the new owner from taking the puppy, and the puppy returns back to the farm with the horses.
The theme of Jaguar's commercial for the F-TYPE Coupe is #GoodToBeBad. It features English actors Ben Kingsley, Tom Hiddleston and Mark Strong talking about they make the best villains while the car drives through London.
In the Wonderful Pistachios teaser, comedian and The Colbert Report host Stephen Colbert talks about how the game is being played in honor of his Wonderful Pistachios commercial, which will air during the game.
The Volkswagen commercial concentrates on the brand's reliability, saying that every time one of their cars hits 100,000 miles, a German engineers gets his wings. We'll let you watch the commercial to see what happens when a Volkswagen hits 200,000 miles.
After featuring The Big Bang Theory actress Kaley Cuoco last year, Toyota is brining in some old favorites this year. Their teaser features actor and former NFL player Terry Crews. He drives up to a seemingly abandoned Electric Mayhem Bus, which is sitting in the middle of nowhere. After asking if anyone needs help, the doors can be heard slamming and Rowlf the dog is seen sitting in the back seat, playing with the handle. We'll have to wait until Sunday to see what happens next.