(WXYZ) - As president of his own sports clothing company, the ultra-hip Detroit's Own Clothing Company, Brian Matelic has seen his company grow from complete obscurity to a trendy, image-building product for the motor city.
After all, these clothes with the big DO logo are all about boosting Detroit's national image.
The Detroit's Own brand is splashed across hats, t-shirts, men's thermal shirts and assorted ladies wear.
But now, the owners of Detroit's Own are out to help one of our own.
His name is Kevin Roote. He is a single father and a brick layer, and last June he was shot and badly wounded when he walked in on a robbery in progress at a neighborhood liquor store.
Since then, Kevin has had multiple surgeries and has been struggling to pay huge medical bills with absolutely zero medical insurance.
Kevin is a former star baseball player who used to be outfitted by Detroit's Own Sportswear.
So now, the owners of Detroit's Own have decided to donate a portion of every sale they make to pay Kevin's medical expenses.
In fact, Brian Matelic says 15 percent of every sale over the next two months will go to Brian.
The only way you can buy Detroit's Own is over the internet at www.detroitsown.com .
There is never a shipping fee, so if you'd like to help Kevin, you can by patronizing Detroit's Own.
After all, for years Kevin supported Detroit's Own by buying a lot of Detroit's Own clothing, now it's the sportswear company's turn to give back to Kevin.