(WXYZ) - Two years ago Gina Hoensheid was at a event with her daughter at a big entertainment/sporting venue. She noticed people didn't seem to be paying a whole lot of attention to the ads we've all grown accustomed to seeing around these facilities.
"So it was then that I had an aha moment if you will, that why don’t they put the ads on the seats in front of them," Gina says.
At that moment, the idea for SeatSational was born. Gina has created interactive seat covers, and we were with her as she tried them out for the first time at Oakland University. To see what they're all about, and how they work, click on the video player.