NASCAR and Pure Michigan Host Pure Michigan 400

Pure Michigan and NASCAR Partner for Race Series

WXYZ - NASCAR fans will be happy to see Michigan International Speedway and Pure Michigan team up again this year for another race series.

The combo will bring the Pure Michigan 400 NASCAR Sprint Cup Series race to the MIS racetrack Sunday, August 19th.

Michigan Economic Development Corporation President and CEO Michael A. Finney says, "As we began expanding the Pure Michigan brand beyond travel in 2011, our public and private partners quickly found the power of Pure Michigan to help all of us market Michigan and grow our economy,''

NASCAR and Pure Michigan have agreed to a 3 year association continuing what began last year when they had launched a similar project. But, the response from the public has been so overwhelming, the partnership is continuing.

Finney adds, "Pure Michigan tells the story of the people, places and treasures that are uniquely Michigan and MIS is part of that story.''

Chiming in with an endorsement of the cooperation between the entities,  Vice President for Travel Michigan George Zimmerman comments, "We encourage NASCAR fans from all over the U.S. to join us in Michigan for great racing at an outstanding track this summer.''

MIS President Roger Curtis is pleased with what this affiliation has to offer, "The key to the success of our partnership in 2011 was Pure Michigan and MIS had, and still has to this day, similar goals: We both want people to come to this state and see all the wonderful things it has to offer - beautiful landscapes, fun activities year-round and awesome NASCAR racing."

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