(WXYZ) - In his ALS Ice Bucket Challenge video - Ben Affleck sports a "Detroit City" t-shirt - and a whole lot of people took notice.
That includes the company that makes the shirt.
The people at Pure Detroit say they have been inspired to give back, too. They decided to give 25 percent of the proceeds of each shirt sold this week to the ALS Association.
As of this afternoon, Pure Detroit says they've sold over 300 shirts, raising over $2,000 in just 72 hours.
They also tell us people as far away as Florida, New York, Los Angeles, and even Australia have purchased the shirt online.
More information HERE.