Everyone seems to be doing it--Hollywood celebrities, high profile athletes--even politicians.
The Ice Bucket Challenge is a viral sensation on social media.
“I think it’s wonderful, I really do," said Joe Harmon, who has lived with the disease since 1991.
The 81-year old Detroit man is also a veteran. “I’m blessed to be here. I’m just happy to be able to deal with it," he said.
Harmon credits faith and family for his strength. Most people afflicted with ALS die within two to five years.
“It affects the muscles of movement, speech, swallowing and respiration," said Stephanie Ryczko, ALS Clinical Coordinator for Henry Ford Hospital. "Most patients succumb to this disease by respiratory failure.”
There is presently no cure for Amyotrophic Lateral Sclerosis, or Lou Gehrig's disease as it also called.
The Ice Bucket Challenge is proving to be a powerful fundraiser while also spreading awareness.
The campaign has already raised between $15 to $17 million, according to Paula Morning, Executive Director of the ALS Michigan chapter. She told Action News the money will go toward research, patient care and advocacy.
“People have stepped up from every arena and these are wonderful gifts. It’s just a wonderful outpouring from humanity to say, we want this to be gone," Morning said.