Strategic Plan Announced For Cobo Center Improvement
1:51 PM, Jul 1, 2010
2:02 PM, Jul 1, 2010
DETROIT (WXYZ) - A strategic plan for the renovation of Cobo Center has been accepted by The Detroit Regional Convention Facility Authority.
The plan was commissioned by the Authority, and conducted by Convention, Sports and Leisure International.
Cobo currently ranks fourth in the market in exhibit space and does not appear to be losing events due to facility size.
But research shows a significant addition of space is recommended to better accommodate exhibits, general sessions and food functions such as:
-Reconfiguration of Cobo's south end
-Extensive renovations and upgrades to other areas throughout Cobo, particularly in the vicinity of the Michigan Hall
-Back-of-the-house, particularly in servicing meeting and ballroom space
Authority Chairman Larry Alexander says the expansion of 25,000 square feet provides a more efficient footprint for operations and customer service without significantly increasing operational cost immediately. The next step is to transform Cobo Center into a destination location for local residents and national visitors, which will generate more revenue for the facility to operate well into the future.