DETROIT (WXYZ) - Participating Cadillac dealers are hoping to lure more customers into their showrooms by giving out $100 gift cards.
GM has been struggling to sell Cadillacs in the past few weeks. March sales were down about 6 percent from 2013.
To earn the gift card, you must take a 30-minute test drive of a 2014 Cadillac.
You must be 21 years old, have a valid driver's license and show proof of insurance.
Customers must also own a 2004 or newer, non-GM vehicle.
Gift cards expire after six months. The offer runs through April 30.
Contact your local Cadillac dealer for more information.