April is National Distracted Driving Awareness month, take the It Can Wait Pledge

(WXYZ) - April is National Distracted Driving Awareness month.

A simple text, that's all it takes to put your life and the lives of others in jeopardy when you're behind the wheel.

"Yeah." That's the last word one young woman read before she crashed her car and was killed on impact.

Clicking through videos on itcanwait.com, you see texts, simple texts that distracted drivers, resulting in deadly consequences.

"The campaign is really simple , it’s to spread the word that it can wait, it’s a simple message but it’s so powerful,"
said Teresa Mask, a spokeswoman for AT&T.

AT&T started the It Can Wait campaign in 2009, hoping to deter people from texting behind the wheel.

A teen driver survey from AT&T shows that while 97 percent of teens say texting while driving is dangerous, 43 percent of them still admit to doing so. That’s why all of the major telecommunication companies have joined forces to help people put their phones away when they’re on the road.

"It’s really great to be competitors with someone who also understands that this is something that we should all be on the same page with," said Mask.

AT&T has even created the Drive Mode app—it helps let people know that you’re driving and can’t text

"When you’re driving more than 25 miles per hour, it tells your friends and family –sorry I can’t take this text, sorry I can’t take this call—I’m driving, it can wait," said Mask.

Take the It Can Wait Pledge, HERE.


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