(WXYZ) - Budweiser is launching a new campaign to help raise money for military families.
From May 5 to July 4, the company will make a donation from every case of Budweiser sold to the Folds of Honor Foundation, up to $1 million. The company is kicking off the program with an additional donation of $500,000 from the Anheuser-Busch Foundation.
“The Folds of Honor Foundation gives back, through scholarships and other assistance, to the families of soldiers wounded or fallen while serving their country,” said Lori Shambro, director of Budweiser, in a news release. “This is why Budweiser has supported this great organization for the last several years and why, once again, buying Budweiser will benefit military families through the Fourth of July holiday.”
The company says every Budweiser sold during the campaign will trigger a donation, including the sale of some items that are just now hitting the store. These new items include:
- Budweiser's limited-edition red, white and blue packaging. The patriotic packaging will begin hitting stores later this month.
- A unique bowtie-shaped can that will hit stores May 6.
Budweiser has raised more that $5 million for the Folds of Honor Foundation since 2010.