DETROIT (AP) - An annual Detroit winter festival is getting a new name.
Organized announced Wednesday that Meridian Health Plan has signed on as title sponsor for Detroit's Winter Blast for the next three years. The Feb. 7-9 festival in downtown's Campus Martius will be known as the Meridian Winter Blast presented by Quicken Loans.
A massive snow slide also will make its return at the event, with the attraction sponsored by Buick. It will be 30 feet high and offer a 200-foot ride.
The Downtown Detroit Development Authority, Flagstar Bank and the Michigan Lottery also are returning to Winter Blast as major sponsors.