(WXYZ) - 7 Action News This Morning was joined by advertising expert, Michael Stelmaszek, for an inside look as to what makes a great Super Bowl commercial.
Stelmaszek takes us through some of the best commercial's to air during the Super Bowl, and explains what makes them a good investment.
WATCH IN THE VIDEO PLAYER ABOVE.
Michael Stelmaszek is the group creative director at Campbell Ewald , which is one of the largest marketing communications agencies in the U.S.
Check out our interview with Stelmaszek, and enjoy a sampling of the best Super Bowl advertiser's had to offer.