In 2003, after Bob Carey's wife Linda was diagnosed with breast cancer , Bob, an avid photographer, began taking pictures of himself wearing a pink tutu.
It made his wife so happy that it became a welcome distraction for her and soon after, Bob started the Tutu Project.
The project's mission is to help support women who battle breast cancer and their families through a nonprofit the pair created called the Carey Foundation.
The Careys say on their website that they strive to bring laughter and understanding to a community that has endured far too much.
People can buy postcards, books and calendars full of bob's images with a portion of the proceeds going to help others fighting for their lives.
A company in Germany called Deutsche Telekom recently shared this short documentary about the Tutu Project and it has since gone viral.
Find out more about the Tutu Project HERE: http://www.thetutuproject.com/
WATCH THE FULL SHORT DOCUMENTARY BELOW:
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