Use a hashtag to buy products on Twitter

(WXYZ) - Using a hashtag to buy products on Twitter? 

Yes, it's now a possibility. American Express has announced a partnership with Twitter to let their cardmembers buy products using the social media site. 

Customers  can now sync their cards with Twitter then use a hashtag to buy gift cards and products from Amazon, Sony, Urban Zen and Xbox.

To get things started American Express will sell you a $25 gift certificate for just $15 by tweeting the hashtag  #buyamexgiftcard25.

Cardmembers can sync their cards to Twitter by visiting sync.americanexpress.com/twitter .

For more information about the service, go here:  http://about.americanexpress.com/news/pr/2013/sync-to-buy.aspx

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