(WXYZ) - You would think anyone associated with Brad Keselowski would be elated today, 24 hours after the driver captured his first NASCAR Sprint Cup Series championship.
Keselowski isn't so sure about that - especially when it comes to his car's most noteworthy sponsor, Miller Lite.
"I think they're rethinking their sponsorship, because we're running them bankrupt at the rate we're going," the Rochester, Michigan native said Monday.
WATCH KESELOWSKI'S INTERVIEW WITH BRAD GALLI IN THE MEDIA PLAYER ABOVE.
The celebration has lasted well into the next day for good reason. The 28-year old won the title during Sunday's race at Homestead-Miami once Jimmie Johnson's car couldn't finish the race.
"The moment where I really knew, it was a big sense of relief to go out there and just race."
From there, the party began. Sleep? It's been less than abundant.
"I've pulled off about two or three hours. That's all a man needs, I guess."
Keselowski and his team brought longtime owner Roger Penske his first NASCAR Sprint Cup title, 40 years after his own first stock car race.
The 28-year old Keselowski has been asked over and over again the magnitude of bringing Penske home the hardware. The questions surrounding his passionate owner aren't getting old.
"Everything he does, he wants to be the best. That kind of rubs off on everybody around him. I feel honored to have him as an owner, but more importantly as a friend."
A busy season filled with ups and downs, and a Chase for the Cup picture didn't clear up a winning picture until Keselowski cracked his first can of Miller Lite after the race.
He said he wasn't sure what opportunities would come his way, but surely talk shows, national endorsement opportunities, and entertainment deals are headed his way.
For now, he's happy to return the championship to the Motor City.
"It's great to bring the Sprint Cup back home. So close on the World Series. At least we'll have something to celebrate over Thanksgiving," he explained.
It's probably a safe guess to say everyone involved in that celebration will continue to be well-hydrated.