The Detroit Lions have announced a partnership with Bombo Sports & Entertainment to create a special motion picture capturing the team's 2012 season and fans are a part of the production process.
In the video player to the left, Nate Burleson gives an overview of the film and Tom Leyden provides a how-to of what to shoot.
"The Season of Your Life" will combine NFL Films footage with Bombo's original photography and video content submitted by Lions fans.
The film is being marketed as the world's first "social" sports documentary.
"Lions fans are incredible, and their experience is an integral part of the Lions' story," said Elizabeth Parkinson, the Lions senior vice president of marketing and partnerships. "Weaving those pre-game traditions and fan stories in to our documentary about the team completes the Lions' story. We are excited to show that the Lions are more than a sports team, we're part of the fabric of Detroit and the lives of Detroiters."
Starting Tuesday, September 4, fans can share their experiences as Lions fans by submitting personal videos to www.seasonofyourlife.com . The best of these videos will be incorporated as a narrative thread throughout the Lions documentary.
This ‘open call' for video submissions will focus on a different theme each week throughout the season including game-day rituals, superstitions, rants, memories, wardrobes, heroes and villains, as well as emotional touchstones/tributes about family and loved ones. The unique fan submissions will be authentic, real, passionate and honest.
Across the season, the Detroit Lions will share some of the content contributed by fans on a regular basis through the club's website, social media platforms and in stadium. At the conclusion of the open call, Bombo's team will weave the best fan content with NFL Films footage and Bombo original photography to create the film.