DETROIT (WXYZ) - The first public task for Mary Barra as new CEO of General Motors was the introduction of the automaker's newest entry in the truck market.
The 2015 GMC Canyon, a midsize pickup, was unveiled during an event at the Russell Industrial Center on the eve of the North American International Auto Show.
"If we can delight our customers with something unexpected, we go for it," Barra said during the truck's introduction. "Our goal is simple; to make sure every vehicle is best in the segment in every country in which it competes."
The Canyon joins the Chevrolet Colorado in a segment other automakers have abandoned.
"Midsize truck customers simply want a better truck and this new canyon delivers in every way," said Mark Reuss, GM's head of product development. "It takes styling cues from Sierra and for good reason. GMC customers list exterior styling as their number one reason for buying a GMC, he said.
The introduction is one of 50 new global vehicle introductions that will take place at this year's show.
The new GMC Canyon will be built at GM's assembly plant in Wentzville, Missouri. It is due to arrive in showrooms next fall.
Some of the Canyon's notable features: -An estimated 193 horsepower from a standard 2.5L I-4 and an estimated 302 horsepower from a 3.6L V-6.
-Payload of at least 1,450 pounds
-Trailering rating of at least 6,700 pounds
-Rear under-seat storage
-OnStar 4G LTE with built-in Wi-Fi hotspot
-Six air bags
WATCH THE REVEAL IN THE VIDEO PLAYER ABOVE.
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