Michigan natives Kristen Bell and her husband Dax Shepard have launched an affordable baby products line, sold exclusively at Walmart.
“Hello Bello” will launch with 10 products from baby wipe to diapers, ranging in price from $1.88 to $23.94.
The products are being touted as budget friendly and plant-based.
"As a mom of two, I know how beautifully messy parenthood can be, and that's why we created Hello Bello - a line of premium, super-effective baby care products to take care of your kids from head-to-butt-to-toe," said co-founder Kristen Bell.
“Hello Bello” will make diapers, wipes, shampoo & body wash, bubble bath, baby lotion, diaper rash cream, hand sanitizer, mineral sunscreen, bug spray and laundry detergent.
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"Your mom decided what was in it, and your dad decided how much it should cost" Meet our newest baby...@hellobello Diapers, wipes, lotion, shampoo, bubble bath body wash, bug spray, and sunscreen...that we use on our kids. Xo #itsybitsywalmart And a massive thanks to @wearebof for all thier incredible work!!
The line launched in stores February. For more information, visit hellobello.com.