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Atwater Brewery releases new fruit-based POG-O-LICIOUS IPA

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Posted at 10:41 AM, Mar 04, 2020
and last updated 2020-03-04 21:25:53-05

DETROIT (WXYZ) — Detroit's Atwater Brewery is releasing an all-new IPA as the temperatures begin to warm up. The fruit-forward beer is called POG-O-LICIOUS and will blend three different fruits.

POG stands for Passion fruit, orange and guava, which are beldning in the drink that will come in at 6.5% ABV and 44 IBU.

“At Atwater, our mantra is 'to bottle and can our excitement every day,'" Atwater owner Mark Rieth said in a release. "That's never been more evident than it is with POG-O-LICIOUS, a crisp, cool and unexpected IPA for laid back sipping. We envisioned a warm evening at a tropical tiki bar and used that feeling as our inspiration when we brewed POG with its infused fruitiness. We think people will love it and that it will make a day at the beach -- or any day -- even sweeter!"

The beer will be released at Atwater's three locations – in Detroit, Grosse Pointe Park and Grand Rapids – at 5 p.m. on Friday, March 6.

It will also be packaged and sold year-round in six-pack and 12-pack cans, and be available in cans throughout Michigan.

The brewery is keeping with its unique labels, and this one will use bright colors to convey the citrus flavors, as well as a Tiki idol.

"We've had great feedback on our early batches of POG and are therefore designating more capacity in our Detroit brewery to its production. We expect POG will become one of Atwater's most significant and best received new products ever."