DETROIT (WXYZ) — Detroit native Big Sean has been announced as the Detroit Pistons' Creative Director of Innovation.
In the role, the rapper will provide "creative counsel and strategic guidance" on a variety of Pistons initiatives, including team merchandise design, in-game experience, co-branded community, social responsibility activation and more.
To kick off the partnership, Big Sean added his Don Life logo to the Pistons practice jersey.
“Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit,” said Pistons Owner Tom Gores in a statement. “We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”
Central to the partnership, the Pistons and the Sean Anderson Foundation will work together and engage Detroiters through future community initiatives and programming.
He will also curate music for Pistons in-game entertainment, including halftime performances and DJ playlists. Additionally, Big Sean will participate in creative sessions and spearhead collaborations with the Pistons design team to launch custom merchandise line extensions.