EAST LANSING, Mich. — Jonathan Smith wants to build Michigan State's football brand with a "blue collar" effort, capitalizing on primetime showcases like this week's showdown with Boston College.
"I do think it matters what you're doing day-to-day, and not always in front of the camera," he told Brad Galli in a conversation inside the program's football building. "Following in the footsteps and learning from Coach Izzo, the way he's done it for such a long time at a high level."
Watch their conversation in the video player
INTERVIEW: Jonathan Smith on building Michigan State's brand in blue collar way, following Tom Izzo
