Mom's a Genius: Detroit's first bridal boutique opened by celebrity consultant

Posted at 4:00 PM, Aug 18, 2016
and last updated 2016-08-24 17:29:58-04

Keasha Rigsby has been dressing brides for over 20 years. You may recognize her from TLC's "Say Yes to the Dress" or her own show "Kaesha's Perfect Dress".

"My time on say yes to the dress was just phenomenal. I mean "Say Yes to the Dress" has opened doors for me like I just can’t begin to tell you," says Keasha.

In February, she brought her charm to the Motor City.

"Well it has always been my dream to have my own bridal boutique. I mean ever since I worked at Kleinfeld I always wanted to open my own bridal boutique," says Keasha.

Although she is from Brooklyn, she decided to open up Beautiful Bridal in Detroit, making it the first bridal salon in the city.

"I love Detroit. I feel that Detroit is on the up and up. I'm so glad to be part of the revitalization of this great city. I’m so grateful to be a part of the rebuilding of the community," says Keasha.

She has dressed brides from all over the world, and now brides from the Detroit area can find their dream wedding dress with her expertise.

Ashley Mack went to see Keasha at Beautiful Bridal the first week it opened. She said working with Keasha was a breath of fresh air and she made her dress hunting fun and exciting.

"To find out that Keasha Rigsby was going to be here promoting, selling dresses and helping girls out was awesome. And then you walk into this beautiful mansion, and that’s breathtaking here in the city of Detroit," says Ashley.

Earlier this year, Mayor Mike Duggan awarded Keasha and her business partner one of many small business grants. They used the money to increase their inventory and provide more options for brides who have that perfect dress in mind. 

"I need the best of the best. So when I’m going into these showrooms and when I’m meeting with these designers, I look for like every little detail down to the itty bitty bead; just how it was placed on the dress, it shows me that the designer loves what he or she is creating," explains Keasha.

The dresses start at $3,000 and are beautifully displayed in the historic mansion on Jefferson Avenue. Working with brides for as long as she has, does she have any "bridezilla" stories?

"Oh you know what? I don't like calling them that... Because no one really knows what goes on with these young ladies and you know, any bride for that matter. No one knows the stress, no one knows the pressure, so I don't like to refer to any bride as a bridezilla."

"I look at each and every one of my brides as they step into my store, they’re stepping into a new chapter in their lives," says Keasha. "The most rewarding part is just seeing, I know it may sound corny but seeing the smiles of my brides."

Beautiful Bridal is by appointment only but selling dresses isn't the only thing they do. They also host fundraisers and events as well as "try on" parties where your group of friends can come in and try on as many dresses as you'd like.

For more information, you can visit their website or Facebook page.