Mom's a Genius: Woman creates Simple Sarongs, a towel/cover-up combination

Posted at 4:38 PM, Mar 15, 2017
and last updated 2017-03-15 17:18:49-04

Kami Darnell has great memories of times at the beach and pool with her little boy. He loves the water, but she hasn’t always loved getting out of it with him.

“And with little kids you have to get out and go to the bathroom, to get snacks, to get drinks. And so I was getting out with a wet suit and the first thing I would grab was my beach towel. and ‘d try to wrap it and tuck it and twist and tie it, and all that to try to get it to stay on and I would fail.”

Thinking there had to be a better way, Kami created one. They're called Simple Sarongs.

“Simple Sarongs is simply a beautiful towel that with the clever placement of buttons and button holes easily transforms into a flattering cover-up,” she explains.

It can worn either wrapped around your waist or upper chest, and held into place with the buttons. Watch the video above to see how it works.

“That first year I think I sold mainly to my family and friends, but they kept buying more,” she says.

“Of course everybody said, ‘you need to be in Oprah magazine,’ so that’s where I started to put my efforts, to get it in front of the editors of O, Oprah Magazine, and they loved it.”

Simple Sarongs appeared in the June 2014 issue of “O” Magazine. It was a game changer. Soon after came the appearances on national TV morning shows and magazine articles.

Her sales and styles have grown steadily over the last three years. From her Saline warehouse, she now ships Simple Sarongs all around the country.

Two sized towels can fit women from Extra small to 3X.

“I’m all about beachside and poolside confidence. I wanted to have a product that any woman, any age, any size, is going to be able to put on and feel confident.”

After three years of putting all the money she made back into the company, now she’s able to pay herself, but she says there are other benefits, like trips to the beach for a photo shoot.

Now, through Sunday, March 19h, Kami is offering 25% off her Simple Sarongs. Use the promo code GENIUS25 on her website Simple