An all-new radio station will kick off live programming on Black Friday from a popular metro Detroit market.
100.7 Ferndale radio will begin live programs from Rust Belt Market in downtown Ferndale.
What started on a front porch in 2011 now has a volunteer staff running the station.
"This has been a long journey with many highs and lows, but we finally succeeded in bringing a hyper-local voice to the city of Ferndale," President Michelle Mirowski said in a release. "Rust Belt Market shares our passion about local radio and has been instrumental in giving us a home."
The goal of the station will be to promote the city with buzzworthy artists and local musicians looking for an opportunity.
"The mission of Ferndale Radio and its commitment to the community align with our culture at the Rust Belt Market," the market's co-owner, Chris Best said. "To have a concept that was in our original business plan finally come to fruition is a great feeling."
The station will hold the live programming during the weekend hours Rust Belt Market is open.
Programming gets underway at 12 p.m. Friday.