Atwater Brewery sold to Molson Coors' U.S. craft beer division

Posted at 11:55 AM, Jan 22, 2020
and last updated 2020-01-22 18:05:08-05

(WXYZ) — Detroit's largest brewery, Atwater Brewery, has been sold to Molson Coors' U.S. craft beer division, the brewery announced on Wednesday.

Atwater was founded in 1997 and has locations in Detroit's Rivertown district, Grosse Pointe Park and Grand Rapids.

"The agreement with Tenth and Blake is both the culmination of our past and the catapult to our future," Atwater Owner Mark Rieth, Atwater said in a release. "For Atwater to continue to grow, it will require both capital and brewing expertise. Tenth and Blake brings both, which makes them the ideal strategic partner to help us continue to live our mantra 'Born in Detroit. Raised Everywhere.'"

The brewery is know for its Dirty Blonde and Vanilla Java Porter, and also produces hard seltzers and craft spirits.

With the sale, Reith and the Atwater management team will lead Atwater's day-to-day operations.

"I'm not going anywhere, our team isn't going anywhere, this is only going to be an addition to what we've done in the past," Rieth said to 7 Action News.

“Atwater has been a staple and a leader in the Michigan craft community for more than two decades, and we’re thrilled to have them join Tenth and Blake,” said Paul Verdu, vice president of Tenth and Blake, the name of the craft beer division. “Our priority is to make sure their beer is enjoyed by consumers throughout their core markets and eventually across the Great Lakes region.”

Tenth and Blake owns other major craft breweries including the Jacob Leinenkugel Brewing Company, AC Golden Brewing Company, Saint Archer Brewing Company, Terrapin Beer Company, Hop Valley Brewing Company and Revolver Brewing.

Terms of the sale were not disclosed, and the transaction is expected to be completed in the next couple of months.