COMSTOCK, Mich. (WXYZ) — Bell's Brewery is celebrating veterans on Veterans Day by releasing a brand-new beer brewed to honor military members and veterans.
According to Bell's, "Goin' Dark" is a coffee milk stout that was brewed with bourbon barrel-aged coffee beans.
The company said the beer was conceived, written, brewed, and packaged by a committee of more than 20 Bell's employees who either served in the military, are currently enlisted or are military family members.
“Celebrating Diversity has always been core to our company,” Bell's Founder and President Larry Bell said in a release. “It’s an honor to recognize the men and women in our military as well as their families and extend that celebration to those who make that sacrifice.”
This is Bell's third release in a celebration series that highlights different groups within the company. Earlier this year, they released Unite Hibiscus Saison to celebrate International Women's Collaboration Brew Day and Alliance Lemon Lager to celebrate the LGBTQ+ community.
Bell's will release the beer at the Eccentric Cafe at 4 p.m. on Nov. 11, Veterans Day, and it will be available to enjoy on draft at the cafe or or purchase in bottles from the General Store.
The group wanted to bottle the beer so it could be shared with family members when they return home from deployment.
During the tapping event, Bell's will also make a special announcement related to veterans and hiring.
Bell's is also working with Section Collection, which is a nonprofit from west Michigan who provides support to veterans in need. They will be selling merchandise at the event, as well Bell's with Goin' Dark merch in the general store next to the cafe.