Bernie Sanders meme used in new book created by metro Detroit entrepreneur

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Posted at 11:12 AM, Jan 24, 2021
and last updated 2021-01-24 22:21:18-05

(WXYZ) — If you can’t get enough of the picture of Sen. Bernie Sanders sitting in the cold during the inauguration on Jan. 20, then you will love this story!

Two young entrepreneurs have decided to use that image in a book and it's all for a good cause.

Max Feber decided to use the shot of the senator in a "Where’s Waldo" type of way.

“I’m looking at all these memes and I’m thinking this is so funny," he said. "I love this. I think this would be hilarious in a book."

And that’s how Feber came up with the "Where’s Bernie" book.

It has 20 pages of photos from other events with this now signature picture of Sanders hidden somewhere on the page. The 21-year-old from West Bloomfield had his friend, Taylor Dodson, help design the book.

“It’s really hard for people to find joy right now and this is just a real easy way to have it in their homes, be able to share with their friends,” Dodson said.

The two are taking orders on a website and a printing company in Southfield is getting ready to roll out the book. The profits will be donated to an organization for covid-19 relief.

“We’re working with a company called the One Fair Wage Emergency Fund and we actually got them off the Bernie campaign website,” Feber explained.

You may remember seeing Feber on the TV show "Shark Tank" promoting his cold brew coffee less than two years ago.

After selling that company last year, the college student decided he needed a new project while helping the community. Feber says the fund supports gig workers or hourly employees who have been hard hit by the pandemic.

“So, if they need money for rent or money for food, this charity helps them," he said. "In turn, buying our book directly supports them.”

The book sells for $20 and you can order it here: