Budweiser skipping Super Bowl for first time in 37 years to focus on COVID-19 vaccine awareness

Posted at 7:57 AM, Jan 25, 2021
and last updated 2021-01-25 07:57:27-05

(WXYZ) — Budweiser is the latest company that will sit out the Super Bowl, the first time in 37 years an ad won't run for the iconic beer brand.

On Monday, Anheuser-Busch announced it will instead focus on COVID-19 vaccine awareness and education.

Instead of running its in-game Super Bowl ad, the company will run its ad digitally in the week leading up to the game on Feb. 7. The ad is narrated by actress Rashida Jones and celebrates the individual acts of resilience that sparked hope during the past year.

It also highlights first responders who were among the first to get the COVID-19 vaccine.

You can watch the spot below.