It can be hard to find the perfect pair of jeans, but one company has a “fitting” attitude for Detroit. It’s called Detroit Denim, and they moved into their flagship shop in May.
From the factory to the floor, Detroit Denim is changing the fabric of Detroit’s retail production and sales.
"Just like food is farm to table. We are more like table to body,” Owner Eric Yelsma said. “It goes through the entire process of laying out raw fabric, cutting it, assembling it, sewing it together."
The company sells mostly men’s jeans, but they also do a lot of bags, aprons and accessories.
The factory sits behind a glass wall in the store, and customer can watch the process of jeans being made by hand. As soon as they’re done, they go right on the rack.
The luxury jeans start at $250. Before you think that will burn a hole in your pocket, Yelsma said it’s worth the investment because they do free repairs for the lifetime of the jeans.