For the third straight year, the Detroit Lions are raising season ticket prices.
An e-mail went out to season-ticket holders on Tuesday announcing what Lions president Rodney Wood called a "modest price increase."
We're told season tickets will now range from $399 for the Roar Zone all of the way up to more than $2,000 for premium seats.
Even with the increase, the average ticket price for a Lions game is still in the bottom third for the NFL.