Distillery to release 'Michigin,' made from all Michigan ingredients

Posted at 7:03 PM, Oct 31, 2017
and last updated 2017-11-01 09:59:43-04

Long Road Distillers, based in Grand Rapids, will release another batch of their gin, called "Michigin," on Wednesday.

The gin is crafted from 100 percent Michigan ingredients, including water fresh from Lake Michigan and juniper harvested on Beaver Island.

It was named "Best Gin in the World" in July and sold out soon after the award was announced.

"We get calls and emails on a regular basis asking when we'll have 'Michigin' back," says Jon O'Connor, co-owner and co-founder of Long Road. "It's definitely helped us reach new consumers and new retail and restaurant accounts.

On Wednesday, the distillery is hosting a "Michigin" release party to celebrate the new spirit. From 4 p.m. to midnight, guests will be able to enjoy 50 percent off gin cocktails. 

"Michigin" will also be available in statewide distribution for licensed retailers, bars and restaurants beginning the week of Oct. 30.