PLANO, Texas (AP) — The Super Bowl ad scene is turning hot thanks to Doritos, one of the flagship brands from PepsiCo's Frito-Lay division. Back in the game once again with a :30 TVC, Doritos is dropping a never-before-seen collaboration between hip-hop star Chance the Rapper and pop icons the Backstreet Boys.
What exactly is the collaboration? Fans will find out closer to game day… but it definitely will be hot… and is definitely in celebration of new Doritos Flamin' Hot Nacho. Today, Doritos released a teaser video with the two that can be viewed on Doritos' social channels.
In a hot twist on an original flavor, Doritos launched its new Flamin' Hot Nacho flavor last week on store shelves nationwide and online. For the first time on a tortilla chip nationwide, the new flavor offers a combination of the popular hot and spicy flavor of flamin' hot and the timeless flavor of original nacho cheese.
High-res images and other press materials are available here.
About Doritos Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.
About PepsiCo PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
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