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'Driven to Win' auto racing exhibit opening at The Henry Ford in March

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Posted at 9:18 AM, Feb 18, 2021
and last updated 2021-02-22 11:03:54-05

DEARBORN, Mich. (WXYZ) — Driven to Win, a new auto racing exhibit, is opening at The Henry Ford next month.

Presented by General Motors, the 24,000 square-foot exhibit will be a permanent space inside the museum and offer an in-depth look at the people, experiences, culture and much more in the world of auto sports.

On top of that, there will be interactive zones with the plan to give visitors an inside look at the various world of auto racing. There will be race simulators, a 15-minute cinematic experience, a Motorspots Performance Training zone and much more.

“This is the first exhibition of its kind, giving our guests a front-row seat to the world of racing,” said Patricia Mooradian, president and CEO, The Henry Ford. “From the smell of the tires, the sound of the vehicles starting their engines, the innovative advancements that have been made over the years to the various tracks these vehicles have raced on, our staff and partners have certainly brought this exhilarating sport to life on our museum floor.”

“Racing is the embodiment of American innovation in the world of sports, but its reach has long stretched beyond the track to our showrooms, our roads and our culture,” said Mark Reuss, president, General Motors. “Driven To Win documents and celebrates those contributions, with an exciting and comprehensive presentation of the past, present and future of motorsports, and General Motors is pleased and proud to help bring it to members and guests of this great museum.”

There will also be a theatre that will make you feel like you're at the track, inside the vehicles and much more.

There is no fee to see the exhibit, but the simulators will require an additional fee.

It opens to members on March 26 and to the public on March 27.