Detroit Wick, the Corktown-based fragrance experience company, is opening a new immersive AI-powered scent creation experience in the Hudson's Detroit tower.
It's called Every Human Detroit and will be located on Nick Gilbert Way in Detroit Detroit. It's a partnership between Detroit Wick and Every Human, which is the world's first AI-driven scent platform.
The experience was previously available in Dubai, London, Vienna and Copenhagen. Detroit will be the first location in the U.S.
“This partnership is a natural evolution to what we’ve been doing in the city of Detroit for over 12 years, creating fragrance and manufacturing scent-related products,” Detroit Wick Co-Founder Doug Schwartz said in a statement. “This consumer-facing activation is next level — the guest becomes the perfumer and creator of scent in real time.”
Visitors will answer a series of personal, random and memory-driven prompts, and then a "ScentRobot" will use those answers to create a one-of-a-kind fragrance live in front of the guest. There are 500 billion scent combinations.
Sessions run 30 minutes to 1.5 hours depending on the size, and there will be walk-ins and private bookings available.
