PLYMOUTH (WXYZ) — Nonprofit organizations have been hit hard by the economic turmoil the pandemic has caused. Many relying on donations or fundraising efforts were forced to get creative.
That’s what the Friends of the Rouge were faced with since they are not able to host their 12th annual Rouge Cruise event.
So, they’ve come up with a virtual plan to offer an online tour of the river. Starting in August, every Tuesday for five weeks, they will host an “UnCruise” tour online filled with commentary, narration and a question/answer segment.
The group started off as a grassroots organization back in 1986. Today, they offer programs for restoration, recreation, school education and biological monitoring.
Marie McCormick is the executive director of Friends of the Rouge.
“Interactive boots on the ground work that helps improve the Rouge River,” McCormick said.
But to do that, they need to raise funds. The ‘Rouge Cruise’ brings in about $20,000 a year. They are looking for a corporate sponsor for the virtual event that is free for anyone who wants to join. All they ask for is a $5 donation.
The virtual tour is pre-taped with the view from a GoPro on a kayak. The kayak tour starts at Zug Island and ends at the Fair Lane Estate in Dearborn.
They are hoping this drums up more interest to raise much needed funds to stay afloat.
“Every dollar that gets put into the this fundraiser goes directly back to Friends of the Rouge,” McCormick said.
For more information, go to: www.therouge.org
Aug. 11 –Zug Island circumnavigation
Aug. 18 – Zug Island to Fort Street Bridge Park
Aug. 25 – Fort Street Bridge Park to the Ford Rouge Complex
Sept. 1 - Schaefer to Hubbell-Southfield CSO Facility
Sept. 8 - Melvindale to the Fair Lane Estate
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